The Journal.
Ideas, observations and field notes on entrepreneurship, digital products, design and building businesses with AI.
The Website UX Audit I Perform Before Starting a Redesign
A practical audit to identify failing journeys, verify UX evidence, and decide what to repair, restructure or rebuild.
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From the archive / 013
What the Anthropic IPO Means for Independent Software Founders
A public filing is not a completed IPO. What its economics and risks mean for founders who build software on model APIs.
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From the archive / 012
AI Bubble or Real Market? A Founder’s Test for Useful Software
Six customer-led tests to distinguish financial hype from a viable, durable AI software business.
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From the archive / 011
A SaaS MVP Needs One Workflow, Not Fifty Features
Why a useful MVP must finish one customer job—and how I scope product workflows, safety requirements, explicit non-features and pilot decisions.
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From the archive / 010
Building a Shopify Store vs Buying a Ready-Made One: The Trade-Offs
A founder's comparison of initial setup, cost, control, ownership and launch readiness—and why no prepared website comes with guaranteed customers.
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From the archive / 009
AI Writes the Code, I Make the Decisions: My Actual Product Workflow
The decisions behind a useful AI-assisted product: problem, scope, code review, acceptance criteria and the responsibility to ship.
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From the archive / 008
Two-Sided Marketplaces: Why You Must Build for Buyers and Sellers
A practical look at two customer journeys, the cold-start problem, marketplace liquidity, trust, unit economics and what to validate before scaling.
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From the archive / 007
How I Evaluate Micro SaaS Ideas Before Writing Any Code
A practical pre-code decision process: find an expensive problem, speak with buyers, test payment intent, assess the economics, then build or stop.
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From the archive / 006
My Web Design Process: Business Goal, Wireframe, Visual System, QA
The decisions behind a useful website: from business goal and content hierarchy to wireframes, visual rules, responsive design and launch checks.
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From the archive / 005
What a Shopify Expert Checks Before a Store Goes Live
A founder-led QA checklist for the moments that matter: a real purchase, a fulfilable order and a store the new owner can operate.
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From the archive / 004
Why I Run Several Different Digital Businesses Instead of One
A founder's case for building across markets without confusing breadth with progress—and why focus still matters.
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From the archive / 003
How I Build Working Software With AI: From Idea to Vercel Deployment
From the first workflow decision to code review and deployment, here's how I separate convincing AI prototypes from working software.
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From the archive / 002
Amazon Prime Day 2026: 7 Business Lessons Every Ecommerce Entrepreneur Should Learn
What Amazon's October 2026 shopping event can teach independent ecommerce founders about customer demand, margins, trust, marketing and staying power.
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Microsoft's AI Revolution in 2026: What It Means for Entrepreneurs and Small Business Owners
READ ARTICLE →Notes from a working founder
A growing collection of practical writing on useful software, businesses and the decisions behind them. More entries will appear here as they are published.